The 2MRed is a clear upgrade, at least in my system

It was a nice upgrade from the one that came with my turntable.

I will not go in to all the great specs with this cartridge, there are much more knowledgable people out there for that, but suffice it to say, this is an outstanding replacement/upgrade especially for the money

The upgrade improved the sound quality substantially.

It was an excellent upgrade for the Audio-Technica Cartridge (AT95E)

Bought this cartridge as an upgrade on a denon turntable and was incredibly dissapointed in the sound

My feeling is that if you like the sound of the shure you will like this cartridge even more as they have a similar Timbre quality and tonal signature...for the budget conscious the Shure M97xe might be a better buy as it offers good sound at a cheaper price... but audiophiles are usually willing to pay more for something that is slightly better and so this cartridge falls into that category almost as if it were designed and priced to compete against the Shure M97xe