As many have stated, this has to be the best value in a $100 cartridge out there

The best value in audio

For the $ it's a great value

Definitely a good value

great value

love the sound its really a great value

Great value for the money.

Fantastic sound and a great value .

My feeling is that if you like the sound of the shure you will like this cartridge even more as they have a similar Timbre quality and tonal signature...for the budget conscious the Shure M97xe might be a better buy as it offers good sound at a cheaper price... but audiophiles are usually willing to pay more for something that is slightly better and so this cartridge falls into that category almost as if it were designed and priced to compete against the Shure M97xe