But I have the bridge, and I like to control the Hue Go with Alexa, the Philips app, and other third-party apps (I use OnSwitch and Huegasm, and they give me all the control I need).

Very awesome once you buy the smart bridge to be able to control them from your phone

We have added the Hue Smart Bridge (Philips Hue Smart Bridge (Compatible with Amazon Alexa, Apple HomeKit, and Google Assistant)) and the Hue Dimmer (Philips Hue Smart Dimmer Switch with Remote (Installation-Free, Exclusive for Philips Hue Lights)) which in combo permit control by both the Hue Dimmer control or by using voice commands through Amazon's Echo.

I first bought the Bridge with a couple bulbs while waiting for the Go to arrive and those first items have worked very well

It even welcomes me home after work by coming on when I drive into my driveway (thanks Hue bridge!)