I love the picture quality in a dark room but during the day too much glare on the screen

Can't believe the brand could have gone "from Hero to Zero" in so short a span, but that's exactly what happened!The cartoonishly over-enhanced 4K image (with 4K content Only - No Upscale/HDR processing on Standard 1080HD) is obliterated by blinding room lighting reflections off carelessly engineered high gloss display panel surface, and even though the "Day-Glo" color spectrum is bright enough to feel like staring into a laser light, the image looks set back as if it was a bright movie theater screen in the next room viewed through a dark tinted window

If you are like me however, that needs good dark room performance, skip this unit and move up to one with local dimming backlight options

If you are a purchaser looking to put this unit in a well lit room, with a need for VERY bright picture and good handling of reflections, then this is the TV for you

It is 55 inches ~ it's big, but not so much as to overwhelm the room it is in!

If you are like me however, that needs good dark room performance, skip this unit and move up to one with local dimming backlight options

I acknowledge, the reason this model did not work out is because I am mainly shopping for a large TV for home theater movie experience in a pitch-dark room

In a darkened room, it's a problem.