Very bright screen, colors are accurate except for having to dial down the red a bit

Overall, this is a great-looking 4K TV with small bezels, great picture quality, and rich, deep colors.

I dunno who complained about picture..colors are gorgeous and they POP

The colors on the tv are solid and crisp

It is feature rich with well thought out Internet streaming support, numerous methods of content input, vivid color, excellent contrast, brightness, and sharp definition

I love the color

The picture is very clear, and the colors are very vivid.

The colors are truly amazing.

We feel the colors are much brighter and more crisp

I love saturated color, not OVERsaturated; this can do exactness as well as intense color: watch a Blackhawks game and it's fast enough for action and sharply color enough for a whole new experience

Alexa doesn’t work, the red color is saturated

At first we thought too that it was a darker picture but feel that the colors are so much brighter that the darks look darker.

This particular TV was an upgrade for us from a 2015 Sony, and has nicely integrated Smart TV functions, as well as a super sharp screen and nice color balance

Excellent picture and color

Great color saturation for all the various scenes I watched

The picture quality on this TV is amazing - very crisp details, bright, rich colors, and deep blacks

It's a nice clear picture, with crisp colors, and I haven't noticed any programming that seems fuzzy or out of sync

Great color.

I love saturated color, not OVERsaturated; this can do exactness as well as intense color: watch a Blackhawks game and it's fast enough for action and sharply color enough for a whole new experience

With the Sony 4K Ultra, you will have a very sharp image with bright, clear colors

I bought this TV to serve as a PC monitor because it's an IPS panel, great color accuracy, and it has okay HDR (plus Dolby Vision)

There is no blotchy white/gray colors, it is just one color and smooth transitions to another

Love the color its bright and clear.

- the default is a bit too bright and the colors were to excessive for me, but the setup provides wide options for tuning, so no problems there

Nice and bright, great color

At the current price point ($798 for 55 inch at time of review), it's a great mix of features and sharp picture/colors/sound.

The colors are so vibrant!

Compared to the TCL (which is great for the $$), this has slightly better colors and is much (almost 2x) brighter.

Video quality via HDMI is vivid with impressive color depth

It's big, evenly lit, color accurate, bright, etc

The colors are rich and well saturated, adding to the overall vividness of the image

so i can't return it, I did not imagine a disappointment with the quality of SONY's color and contrast.

Sharp images, vivid colors

I see very little artifacting on gradients, indicating a good color/luminance depth

As for TV Operations: Awesome color, no blur during motion on screen, great angle viewing (no distortion or fade-out) quick on/off, cool operation, (saves power) and loaded with extras.

The colors are rich and vibrant.

This new 43" LED LCD has phenomenal color, but it is much darker than our 15 year old florescent LCD...even on custom picture, brightness turned up, and automatic dimming turned off.

If you want a TV that's going to pop with super bright colors, this is not the TV for you, it seems to produce more natural and lifelike colors

Sound is important as my husband has a hearing problem .This is very clear and the colors are bright

Clear picture, great color and Sony quality!

Great picture, deep blacks, bright whites, natural colors

Really amazing color, clarity, and contrast