The SDR and HDR is more color accurate than most TVs and doesnt require professional calibration to give you a great picture immediately on first start up

I did go back and forth between the LG oled and the x900h because of the black levels on the oled, but i have to say the X900H has really good blacks and balanced colors

The color and crispness is outstanding.

Amazing blacks, vivid colors, great refresh rate

Amazing color and brightness, head and shoulders above all other LED TVs

But in HDR 4k content the colors and brights look really nice

It looks beautiful, the colors are rich and even the sound from the TV's speakers are outstanding

quite know what the refresh rate does yet, nor do I really understand what HDR is, other than the fact that it boosts colors.

Really love the visuals on this, the contrast is great and the colors are so lively

Color is beautiful, picture sharp.

Deep blacks, vivid colors

The picture is excellent, blacks are dark and colors are vivid but realistic.

The colors are amazing and watching TV on it is mind blowing as you see every detail possible

After setting it up connecting all my surround system and Dish network receiver it blew me away with the vibrant colors

And colors and clarity are amazing.

Color is vibrant with nice saturation, black levels are great, shadow detail is good, the black bars on letterbox movies look great, and the Dolby Vision HDR highlights are really bright

Lastly, this tv suffers from terrible color banding

No lack of brightness or pure natural looking color

From any angle in the room it delivers some of the brightest colors and crystal clear images

Great picture.. wonderful looking colors

My favorite setting is Vivid as it brings out the bright colors

Slight darkening of the corners of screen on while displaying a light solid color (common with VA panels), but this is unnoticeable during actual TV viewing

The gaming is very smooth with great colors

Colors: very accurate colors.

Great contrast and amazing color

Here are my thoughts:-Great contrast control, its very bright, but can still keep blacks deep.-Color is accurate

No funky colors

Sony TVs offer the most awesome viewing experience , crisp sharp images outstanding color and with the google play apps all the streaming is included..no need for Roku, apple or any other additional device, which gives the tv a nice clean minimalist look

The picture is so clear and bright, the colors are brilliant

The color is crisp and the sound is very good

For the first 2 months, I loved this TV- crisp picture, vibrant colors, I had absolutely no complaints.

The colors, refresh rate, and brightness (even before HDR) are just excellent

I purchased the 65" version of this TV close to a month ago and could not be happier with the image: colors are vibrant, blacks are a rich deep black, and brightness levels are quite intense (if that's something you care about)

It is just so sharp and the colors are very realistic

It's bright, sharp, vivid, and has rich blacks and vibrant color and clarity.

The black and white color is richer

That is until I noticed that there were noticeable dark spots in the middle of the screen whenever the screen showed bright colors (light blue, white, etc.)

Although they come close, they don't compare to the rich detail and vibrant colors of a Sony.

I changed the default Standard picture mode to Cinema mode to get the most realistic colors.

Color depth and motion clarity for graphically intensive games is smooth without any tearing or artifacts.

I chose vivid and adjusted the brightness a little; got myself excellent colors