It has great clarity and bright vivid color.

Just the right size for my living room and love the colors it deliver.

Not pure black, mind, so OLED-pampered eyes might not like it so well, but for me it makes better sense to have good colors and comfortable viewing angle (even nearly side

very good color, only used with external

Side visibility is excellent and improved over the X800D. Dark colors are dark

The colors are amazing and the apps are endless.

Reddit has a pinned thread for Bravia owners that helped me head off any impending slowdown with age, or bloatware included.(My changes made were to set animations to 0.5x but leave the animation speed at normal; it still looks pretty smooth for scrolling.)Upscaling from 480i, 720p, 1080p and so on is REALLY GOOD.4K HDR (based on my watching "The Grand Tour [Ultra HD]" on Amazon Video) shows a definite difference in improved contrast and colors, in my book

No distinction between dark colors.

TV is fine, physically - it's sharp with good colors

Very sharp picture & colors are very bright

Black color is excellent for an LED

Perfect TV with vibrant and live colors.

Sharp picture good color balance.

Great color handling, vivid images, appropriate contrast, and smooth motion handling