Out of the box the colors were too bright with greens and reds standing out way too much.

Thanks to this tv’s many functions that manage object colors and resolution, the colors, contrast and sharpness are constantly optimized to always provide a picture that is near-real (with no tuning adjustments required from me!)

Deep rich colors, very detailed.

To obtain the great picture with deep rich colors I had to do some adjusting to the default TV settings.

Picture looks great, clear, and colors are perfect.

The picture quality is absolutely stunning, with vivid color and true blacks and whites

It's sharp, precise and the colors are amazing

Blue skies, beautiful desert colors