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Because it was on sale and about the same price as a UE Boom 2 - and I needed a portable rugged speaker - it made sense to pick this up instead of the boom 2.
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As a portable bluetooth speaker for $99 - this is a no brainer vs the UE Boom 2.
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I also have a UE Boom 2
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I have other UE speakers and love them, so I figured this would be the best Alexa device out there, much better than the Echo and more convenient than what I was using: an Echo Dot with a UE Boom 2
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I used to use the UE Boom all the time and got this one as a gift