I feel like its a great deal an additional $10 I get a power supply, heat sinks, case, GPIO pins and 2 day shipping.

I really wish the heat sink would work with a camera though

The case was easy to work with, attaching the rubber feet, and included heat-sink

Almost everything you need is in here - the Pi Zero W, the case with three types of lids, power supply, the PiCamera adapter cable (pro tip: you'll find the cable inside the box with the case - I spent a few minutes looking for it and thought they missed including it), the header pins, the heat sink, the mini HDMI to HDMI adapter, and the feet for the case

so only half the heat sink is exposed to open air.

If you are going to use it for a camera the cable normally comes with the camera and the heat sink will not fit

I chose the one with the hole for yhe heat sink

Love that it includes a heat sink and the various case covers for different configurations

Closed, open for GPIO access, and the last one has a hole in it for the heat sink.